Brand

Inspired by the idea that every place has its unique scent, Mongtan drew inspiration from the traditions of Mongtan-myeon, Jeollanam-do. We reinterpreted the 'Jipbul Gui' method of grilling meat over rice straw left after harvest, smoking premium beef short ribs with organic rice straw. This process infuses the meat with a rich, nutty aroma, creating Mongtan's distinctive scent.

Signature & Menu

Spatial
Concept

MONGTAN

Seoul Yongsan · Jeju
Concept. Jeju
The Land of Origins, The Space of RitualsMontan Today
Jeju Gujwa Branch is the starting point of the brand’s world, inspired by the legend of Samseonghyeol and the ritual space of the "Montan Tribe." The interior design focuses on the concept of "Jeju’s Origins," with the entire space centered around altars, ceremonies, and guardian spirits.
Concept. Jeju
The Land of Origins, The Space of RitualsMontan Today
Jeju Gujwa Branch is the starting point of the brand’s world, inspired by the legend of Samseonghyeol and the ritual space of the "Montan Tribe." The interior design focuses on the concept of "Jeju’s Origins," with the entire space centered around altars, ceremonies, and guardian spirits.

Global Expansion

First Phase Expansion Countries

Japan, Singapore, Hong Kong, Shanghai, Taiwan, Thailand, Vietnam, Indonesia

Second Phase Expansion Countries

Dubai, Australia, Europe, United States (New York, Boston, Atlanta, Texas, LA, Hawaii)
Founders Union ㅣ 파운더스유니온 Global K-Food Brand Group
브랜드 "몽탄" 해외 지점확장
현지인에게 익숙한 'BBQ' 메뉴에 몽탄 헤리티지 스토리를 브랜드에 승화시켜 브랜드력 강화하여 지점확장 예정
브랜드 "몽탄" 해외 지점확장
현지인에게 익숙한 'BBQ' 메뉴에 몽탄 헤리티지 스토리를 브랜드에 승화시켜 브랜드력 강화하여 지점확장 예정
브랜드 "몽탄" 해외 지점확장
현지인에게 익숙한 'BBQ' 메뉴에 몽탄 헤리티지 스토리를 브랜드에 승화시켜 브랜드력 강화하여 지점확장 예정