Brand

Inspired by the idea that every place has its unique scent, Mongtan drew inspiration from the traditions of Mongtan-myeon, Jeollanam-do. We reinterpreted the 'Jipbul Gui' method of grilling meat over rice straw left after harvest, smoking premium beef short ribs with organic rice straw. This process infuses the meat with a rich, nutty aroma, creating Mongtan's distinctive scent.

A thoughtfully prepared meal that nourishes both body and soul. We deliver value and inspiration beyond food, as a brand centered on Korean-style rice bowls designed for everyday enjoyment.