Inspired by the idea that every place has its unique scent, Mongtan drew inspiration from the traditions of Mongtan-myeon, Jeollanam-do.We reinterpreted the 'Jipbul Gui' method of grilling meat over rice straw left after harvest, smoking premium beef short ribs with organic rice straw.This process infuses the meat with a rich, nutty aroma, creating Mongtan's distinctive scent.
Brand
MONGTAN
A thoughtfully prepared meal that nourishes both body and soul. Jeongsik Jeong delivers value and inspiration beyond food, with a mission to make sea eel cuisine more accessible and widely enjoyed.
Brand
JEONGSEONGSIK
Global Expansion
First Phase Expansion Countries
Japan, Singapore, Hong Kong, Shanghai, Taiwan, Thailand, Vietnam, Indonesia
Second Phase Expansion Countries
Dubai, Australia, Europe, United States (New York, Boston, Atlanta, Texas, LA, Hawaii)
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